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{mosimage}I'm sure you've seen Coca-Cola, McDonald's and many other mega businesses use sweepstakes marketing campaigns to bring in business. Those companies do it repeatedly because it has proven to be effective marketing.
This highly successful marketing technique, that you can use in your business, must be done properly, following the various State and Federal laws. If you don't know what to look for, the legalities can be legal quicksand.
Sweepstakes and contests are legally very different animals although people confuse the two. Contests are considered games of skill. In a game of skill winners are determined by how well they complete a given task.
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